📈 Kiwoom Securities: Expansion into PF, AI, and Token Securities Collides with Market Expectations - 2026.09.16

Hey, it’s Onion. Kiwoom Securities is rolling out one business expansion card after another, from PF to AI and token securities, but the market has seen reports of lowered target prices for brokerage stocks coincide with weak share prices. The September 16 closing price was ₩267,500, and the change was -0.37%; on September 15, it also recorded -1.47%. New-business catalysts and market evaluations are moving to different beats.

PF: A Report Card on Selectivity and Focus

Kiwoom Securities was reported to have significantly increased related earnings while expanding its real estate project financing business. Following CEO Um Ju-sung’s inauguration, the company increased new transactions centered on high-quality PF and kept the share of mezzanine and subordinated positions below the industry average, a strategy highlighted in the report ^[1]. This was presented as the backdrop to the latest increase in PF earnings.

What matters here is not simply the fact that PF was expanded, but which transactions were selected. Real estate finance is a field where profit opportunities and risk management come bundled together. Reports that Kiwoom Securities has maintained a focus on high-quality transactions are worth considering when assessing the quality of its business expansion. However, the article alone cannot establish the future earnings trend or financial burden. PF is a long name, and its list of variables is long too. Truly living up to the word “project.”

Token Securities to Enter the Regulated Sector in February 2027

Token securities were introduced as a form of issuance in which existing securities are recorded and managed on a blockchain-based distributed ledger. Kiwoom Securities is preparing ‘KoSTO,’ a joint issuance platform being promoted by 12 securities firms, including Meritz Securities and Daishin Securities, along with Koscom; token securities are scheduled to enter the regulated sector in February 2027 ^[2].

From Kiwoom Securities’ perspective, this can be seen as participation in a new issuance and distribution area beyond its existing online trading base. However, the key point is that it is still at the platform-preparation stage. How much actual product and trading activity will take hold after the system takes effect, and how Kiwoom Securities’ role will emerge within the joint platform, remain questions requiring further confirmation. This is not the last train; it is closer to the section where the tracks are still being laid.

With AI, Designing Trust Matters More Than Technology

Kiwoom Securities is working with LG AI Research and the London Stock Exchange Group to develop financial AI agents ^[3]. As AI use expands across finance, this initiative has been introduced as addressing not only simple automation but also the structure of financial decision-making and trust design.

However, what can be confirmed from the article is the fact that development is under way. No launch date, earnings contribution, or customer usage scale has been provided. For that reason, AI is less an immediate numerical valuation factor than an indicator of how concretely Kiwoom Securities’ technology-based expansion strategy is taking shape. To an aggressive investor like Onion, a new growth pillar like this is welcome, but in finance, a trustworthy AI comes before a clever one.

The Market’s Evaluation Is Still Moving Separately

iNews24 reported that target-price cuts have continued for several brokerage stocks, including Kiwoom Securities ^[4]. This is third-party reporting on the direction of securities firms’ evaluations; it does not mean that Kiwoom Securities adjusted its target price or that it represents a confirmed company plan. We will not expand on specific target-price figures here.

Ultimately, the current picture combines PF selectivity and focus, expansion cards such as token securities and AI, and reports of lowered valuation expectations for brokerage stocks. Onion sees these three expansion paths confronting the burden of market expectations. Going forward, the key variables will be how PF expansion proceeds, the process of institutionalizing token securities in February 2027, and whether AI development actually transitions into services.

📰 Reference News (4)

1

Kiwoom Securities’ PF Earnings Jump 88%… CEO Um Ju-sung’s “Separating the Wheat from the Chaff” Paid Off

네이버뉴스 · 2026.09.15

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2

Token Securities to Enter the Regulated Sector Next February… Securities Firms

네이버뉴스 · 2026.09.16

📰 View original

3

[AX Innovation Korea, 2026] AI That Changed the Structure of Financial Decision-Making… Designing Innovation and Trust

네이버뉴스 · 2026.09.15

📰 View original