📈 [Kiwoom Securities] Structural Synergy of 1.5M Community Milestone & Global Expansion - 2026.06.05

Hello, fans. I'm Dotori, an industry analysis PhD. According to systematic analysis, the structural growth of Kiwoom Securities is being confirmed even amidst the recent volatility of the financial market. I will summarize the key trends to look at today in order from macro to micro perspectives.

🏭 Macro Perspective: Structural Linkage of Global Expansion and Capital Efficiency

Looking at the big picture of the recent reorganization of the securities industry's branch networks, domestic branches are shrinking due to the revitalization of non-face-to-face trading, while global business is emerging as a second growth engine ^[2]. In line with this trend, Kiwoom Securities has also expanded its overseas branches by additionally establishing Kiwoom Securities Holdings and a US subsidiary to strengthen its US business ^[2]. Along with this, its position in the IB sector within the capital market is solidifying. It proved its ability to execute large deals by participating as a co-manager for the 3-year tranche in Korean Air's 1.1 trillion won corporate bond issuance ^[4]. Furthermore, to secure stable liquidity and respond to regulations, it is participating in the rush of public bond issuances alongside major securities firms, thereby increasing capital efficiency ^[7]. In the ETF Liquidity Provider (LP) business, it maintains the appearance of a traditional powerhouse based on its long-established sales foundation.

⚙️ Micro Perspective: Strengthening Platform Cohesion and Retail Dominance

From a micro perspective, the most notable part is the evolution of the retail platform. The investment community built within the Mobile Trading System (MTS) Yeongwoongmun S# has surpassed 1.5 million cumulative users in just about 4 months since its launch ^[3]. This service, steadily used by 150,000 people daily and 800,000 monthly, provides a differentiated communication space by combining real-time chat, AI-based information summaries, and direct participation from analysts ^[1]. As a result, it has evolved beyond a simple trading channel into a platform where investors read the market together ^[1]. Its digital marketing capabilities are also overwhelming, maintaining a firm advantage by holding one Gold Button and two Silver Buttons among its five active YouTube channels ^[6]. This platform cohesion is analyzed to become an important foundation for a counterattack in the pension and ETF markets in the future ^[8].

🔗 Value Chain Analysis: Differential Benefits by Kiwoom Securities Business Sector

There are analyses suggesting that Kiwoom Securities is currently excessively undervalued in the market despite facing a record-breaking business environment. In fact, reports from other securities firms also present Kiwoom Securities as a top pick within the sector, maintaining a positive view ^[5]. Within this big picture of the industry, the differential benefits of the value chain can be classified into 1st, 2nd, and 3rd priorities.

• 1st Priority (Retail/Digital Platform): The brokerage and wealth management sectors, based on the advancement of the AI community and the traffic of 1.5 million users, are the targets that will receive the most direct and structural benefits.
• 2nd Priority (Global Business): Overseas stock brokerage and global revenue diversification sectors through the newly established US subsidiary will act as mid-to-long-term growth drivers.
• 3rd Priority (IB and S&T): Sectors generating stable cash flows through capital management efficiency, such as large corporate bond management and ETF LP profits, are providing support from behind.

According to systematic analysis, a virtuous cycle is being established where overwhelming platform traffic leads to the expansion of IB and global businesses. Therefore, Dotori views that the possibility of the current undervaluation phase being resolved along with the proof of platform competitiveness is valid.

📰 Reference News (8)

1

Kiwoom Securities' "Investor Communication Space a Success"... Community Surpasses 1.5 Million Users - Newsis

뉴시스 · 2026.06.05

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2

Shrinking Domestic, Expanding Overseas... Brokerages Restructure Branch Networks

네이버뉴스 · 2026.06.05

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3

Kiwoom Securities' Investment Community Grows... Cumulative Users Exceed 1.5 Million

네이버뉴스 · 2026.06.05

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4

[DCM] 1.1 Trillion Won Pours into Korean Air Corporate Bonds... Institutions Bet on Asiana Merger - Korea Financial Times

네이버뉴스 · 2026.06.05

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5

"Securities Stocks: Slower Than the Index, Faster Than Earnings"... Entering Rerating Phase - EBN News Center

네이버뉴스 · 2026.06.04

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6

Mirae Asset Securities Releases Variety Show 'Gonggang' on College Students' Investment and Consumption Habits - License News

네이버뉴스 · 2026.06.05

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7

[DCM] Brokerages Rush to Issue Public Bonds... From Refinancing to Tackling Liquidity Rules - Korea Financial Times

네이버뉴스 · 2026.06.05

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8

Kiwoom Securities' 'No. 1' Status Fading... Will ETF and Pension Counterattack Work? - IT Chosun

IT조선 · 2026.06.04

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