📊 LG Electronics’ AI Cooling Contracts Grow, but Its Stock Is Catching Its Breath - 2026.10.24

Well, Onion’s here! I’ve watched the market for 30 years, and days like this come around often. Today, AI data center cooling is the hottest story. 🔥

Cooling contracts are getting bigger

LG Electronics signed a long-term supply contract with GS Engineering & Construction and GRC for 5GW in North American AI data center cooling ^[1]. The companies will also develop immersion-cooling technology and standard designs, while LG plans to invest 150,000,000,000 KRW in production facilities in the U.S. and South Korea to expand its order pipeline ^[1]. The key point is that LG is preparing production capacity in advance, not just signing contracts. 📈

The article’s reasoning is that demand for cooling will rise along with the heat generated by AI servers. Put simply, data centers have become the busiest homes for air conditioners. ☕

The stock is still catching its breath

But the stock is telling a somewhat different story. The closing price on October 23 was ₩155,700, down -1.77% from the previous day. According to the article’s headline, the stock has fallen about 9% over the past 5 trading days ^[2]. That extends the move from the October 22 close of ₩158,500. Well, well—these days, even contract news doesn’t necessarily move a stock right away. So Onion wants to watch the gap between the contract news and the share price, and see whether those numbers show up in earnings.

Appliance subscriptions and platforms are picking up, too

LG has launched an “appliance subscription package” for customers preparing to get married, with personalized care services and discounts ^[3]. There’s also word that the share of subscription customers is increasing every year ^[3]. Meanwhile, Samsung Electronics and LG Electronics are stepping up their competition in art content, displaying masterpieces on TV screens ^[4]. Appliances are shifting from one-time purchases to ongoing services. These kinds of changes often start moving before they show up in the numbers.

Here’s a dad joke for you. The subscription package is getting popular among newlyweds—have appliances finally been promoted from wedding gifts to lifelong friends? 😂

Keep an eye on the risks, too

In the U.S., LG faces a lawsuit alleging that its LG TV voice-recognition-based content personalization feature and user authentication technology for medical terminals infringe patents. These are the plaintiff’s allegations, and the article does not include LG Electronics’ position ^[5]. On the robotics front, LG is developing tactile sensing for the hand of its home robot “CLOiD” with LG Innotek ^[6]. Samsung Electronics has also entered the competition over robotic hand technology, setting up a dedicated “Hand Lab” team ^[6].

Onion’s questions to keep in mind

Onion thinks the bullish scenario is still very much alive. The huge AI data center cooling market is opening up, and production investment has come along with it. That said, the article doesn’t confirm how much of the contract value will turn into actual revenue and profit. The lawsuit’s outcome, when robotic hand technology will be commercialized, and when the stock will catch up with the earnings figures are all still open questions. What did I tell you? The more questions there are, the more interesting the next round gets! 🚀

📰 Reference News (6)

1

As AI Servers Heat Up, the Cooling Market Grows… LG Electronics Expands Investment in Technology and Production

네이버뉴스 · 2026.10.24

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2

LG Electronics Shares End Lower, Down About 9% Over the Past 5 Trading Days

네이버뉴스 · 2026.10.24

📰 View original

3

"It’s Spreading by Word of Mouth Among Newlyweds"… Appliance Subscription Packages for Wedding Gifts Expand

네이버뉴스 · 2026.10.24

📰 View original

4

Why Samsung and LG Display Masterpieces on TVs… Competition in Art Content and Platforms Heats Up - Big Data News

빅데이터뉴스 · 2026.10.24

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5

[Biz&Law] LG Electronics Sued in U.S. for Alleged Patent Infringement over TV Voice Authentication Technology - THE Biz

네이버뉴스 · 2026.10.24

📰 View original

6

Walking and Running Are Just the Basics… Humanoids

네이버뉴스 · 2026.10.24

📰 View original