🍠 LG Electronics: The Temperature Gap Between Nvidia's 'Cooling' Alliance and Stock Price - 2026.07.20

Positive news is pouring in, yet the stock chart is red—confusing, isn't it? LG Electronics closed today at 168,300 won, down 5.98% from the previous day. Volatility has been quite high in recent days. However, digging into the business details reveals significant changes that cannot be dismissed as a simple decline. 🍠

🎯 The 'Cooling Technology' Chosen by Nvidia

The hottest news is undoubtedly the collaboration with Nvidia. LG Electronics has completed the development of test products ahead of Nvidia's certification for its Cooling Distribution Unit (CDU) ^[1]. As cooling AI data centers has become a critical challenge, LG Electronics' cooling technology is beginning to gain recognition on the global stage. Furthermore, there is news of a 'Physical AI' alliance that goes beyond simple chip supply to jointly build a robot ecosystem ^[2].

However, this market is not easy. Samsung Electronics' DX division has challenged the data center cooling market by acquiring FlaktGroup ^[4]. This marks the beginning of a full-scale war between 'home appliance rivals' in data center thermal management, extending beyond just home appliances.

🏠 The 'Taste of Subscription' Chosen by 7,000 Households in Apgujeong

A major deal has emerged in the B2B housing market. LG Electronics has partnered with Hyundai E&C to supply premium home appliance subscription services to approximately 7,000 households in the Apgujeong redevelopment project in Seoul ((ref:3, 5, 10)). This is a model that combines professional care over five years, going beyond simply selling products.

In fact, LG Electronics' subscription business is recording a formidable annual growth rate of 38.8%, and subscription sales alone are on track to reach 3 trillion won this year ^[3]. Even amidst consumer stagnation, the company is securing clear cash cows through B2B and subscriptions ((ref:4, 9)).

⚖️ Four Perspectives: Catalyst or Peak?

Goguma integrates the current situation based on the analyses of Onion, Acorn, Peanut, and Carrot as follows. 🍠 🤝

Onion focuses on the imminent Nvidia CDU certification. This is analyzed not just as component supply, but as an elevation to a core partner in AI infrastructure, equipping a powerful growth engine ^[1].

Peanut points out competitive risks. With Samsung's pursuit and emerging strong players like Roborock advancing in the washer-dryer market using cost-effectiveness as a weapon, a premium defense strategy is deemed important ((ref:1, 12)).

Carrot positively evaluates the expansion of the subscription model. Securing symbolic complexes like Apgujeong is seen as a strong reference that can spread to the entire redevelopment market, highly rating the improvement in B2B fundamentals ^[5].

Acorn takes a cool-headed view of the stock price trend. Noting that the stock price rose fourfold in the past year ^[6], Acorn analyzes the drop to 168,300 won today as a result of fatigue from the short-term surge and a flood of profit-taking sales.

We do not force a consensus among the four opinions. Irreconcilable differences are stated as they are. In particular, the views of Onion and Acorn are in tension. While the business fundamentals are strengthening through Nvidia and subscriptions, there is concern that the market has already reflected this to a considerable extent in the price.

🎯 Goguma's Final Take

Ultimately, the key is whether it 'shows up in actual numbers.' The point at which Nvidia CDU certification is finally completed and translates into actual sales, and how much the 3 trillion won in subscription sales boosts operating profit margins, will serve as the next compass for the stock price. In a bullish scenario, revaluation as an AI infrastructure beneficiary will continue, but in a bearish scenario, margin pressure from intensified competition could hold it back. ⚖️

📰 Reference News (6)

1

LG Electronics, Nvidia CDU Certification 'Imminent'... Test Product Development Completed - Asia Economy

아시아경제 · 2026.07.20

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2

LG-Nvidia, Physical AI Alliance... Building Robot Ecosystem Together

네이버뉴스 · 2026.07.20

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3

[Park Jin-young's Biz+] "Even Super-Premium Home Appliances Are Entering the Subscription Era"... LG Electronics,

네이버뉴스 · 2026.07.20

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4

Samsung Electronics DX, Gamble on Data Center Cooling Market... Clashes with LG

네이버뉴스 · 2026.07.20

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5

LG Electronics to Supply 'Home Appliance Subscriptions' to Apgujeong Redevelopment... Speeding Up B2B Housing Market Strategy - Seoul Economy TV

서울경제TV · 2026.07.19

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6

[Busan Lawyer Han Byeon's Real Counseling Room 42] LG Electronics Up 4x in a Year, Is It Still Worth Buying?

네이버뉴스 · 2026.07.20

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